Website speed and performance is critical for delivering a positive user experience. Slow loading pages and poor website performance can lead to high bounce rates, low search engine rankings, and ultimately, lost revenue. In this article, we will explore how to improve website speed and performance.

Optimise images

Images are an essential part of any website, but they can also be a significant contributor to slow loading times. To optimize images, you can compress them to reduce their file size without compromising quality. There are many tools available, such as TinyPNG and, that can help you compress your images.

Minimise HTTP requests

HTTP requests are made when a web page loads and can significantly impact page load times. To minimise HTTP requests, you can reduce the number of files that need to be loaded by combining CSS and JavaScript files and using image sprites.

Use content delivery networks (CDNs)

Content Delivery Networks (CDNs) are networks of servers that are located around the world. By using a CDN, you can distribute your website’s content across multiple servers, reducing the distance that data needs to travel and improving website speed.

Enable browser caching

Browser caching allows a website to store data on a user’s computer, making it faster to load the website on subsequent visits. You can enable browser caching by adding cache control headers to your website’s HTTP headers.

Minimise CSS and JavaScript

CSS and JavaScript files can also significantly impact page load times. To minimise CSS and JavaScript, you can remove unnecessary code, consolidate files, and minify the remaining code.

Optimise server response time

Server response time is the time it takes a server to respond to a request from a user’s browser. To optimise server response time, you can use a quality hosting provider, reduce the number of plugins and scripts running on your website, and optimise database queries.

Use a fast web hosting provider

Choosing a quality hosting provider is essential for improving website speed and performance. Look for a provider that offers fast servers, has a good reputation for uptime, and provides excellent customer support.

Monitor website speed and performance

Finally, it’s essential to monitor your website’s speed and performance regularly. You can use tools such as Google PageSpeed Insights, GTmetrix, or Pingdom to test your website’s speed and identify areas for improvement.


Improving website speed and performance is critical for delivering a positive user experience and improving search engine rankings. By optimizing images, minimizing HTTP requests, using CDNs, enabling browser caching, minimizing CSS and JavaScript, optimizing server response time, using a fast web hosting provider, and monitoring website speed and performance, you can improve your website’s speed and performance and deliver a better user experience. With the right strategies in place, you can increase website traffic, engagement, and ultimately, revenue.

If you need assistance improving your website’s speed and performance, Zookri is here to help. Contact us today to learn more.