Search engine optimisation (SEO) is a process that helps increase the visibility of your website in search engine results pages (SERPs).

SEO techniques can improve the quality and quantity of website traffic by optimising your website’s content and structure for search engines. This article will cover some basic SEO techniques that can help you boost your website’s visibility.

Conduct keyword research

Keyword research identifies the search terms people use to find information online. By knowing what keywords people are searching for, you can optimise your website’s content around those terms. Google’s Keyword Planner is an excellent tool for conducting keyword research. It will give you an idea of your target keywords’ search volume, competition and bid price.

Optimise on-page content

On-page optimisation is optimising the content on your website’s pages. This includes your website’s meta tags, titles, descriptions, headers, and body copy. Each page on your website should be optimised around a specific keyword. The page’s meta title, meta description, and headers should include your target keyword. The body copy should include the target keyword, but it should be written naturally and not be keyword-stuffed.

Build quality backlinks

Backlinks are links from other websites that point to your website. They are an important ranking factor for search engines. Search engines view backlinks as a sign of a website’s authority and popularity. Building quality backlinks takes time and effort. One way to build backlinks is to create high-quality content that people naturally link to. Another way is to contact other websites and ask them to link to your website.

Improve website speed

Having a fast-loading website is critical to improving your search engine rankings and delivering a great user experience. Visitors are more likely to bounce when your site is slow to load, which can negatively affect your website’s performance.

Although Google’s PageSpeed Insights is a valuable tool for testing individual pages, another free tool called ‘Bulk Page Speed Test‘ can help you assess your website’s overall performance. This tool functions similarly to Google PageSpeed but with the added benefit of crawling your entire website and generating a score for each page in a user-friendly list. It also provides important details such as page size and server response times, enabling you to take targeted actions to improve your website’s speed.

Combining the insights gained from both Google PageSpeed Insights and Bulk Page Speed Test can give you a complete view of your site’s speed and guide you towards providing a better user experience.

Mobile optimisation

Mobile optimisation is the process of making your website mobile-friendly. With the rise of mobile devices, ensuring your website is optimised for mobile users is essential. This includes having a responsive design, which means that your website adapts to the size of the screen it’s being viewed on. Google’s Mobile-Friendly Test is an excellent tool for testing your website’s mobile-friendliness.

Use social media

Social media can be a powerful tool for increasing website visibility. By sharing your website’s content on social media, you can drive traffic to your website and build backlinks. You can also use social media to engage and build relationships with your audience. This can help increase brand loyalty and lead to repeat visitors to your website.


SEO is a complex and ongoing process, but it’s essential for the success of your website. Using the techniques outlined in this article, you can improve your website’s visibility and drive more traffic. Remember, SEO is a long-term strategy that takes time to see results. But with patience and perseverance, you can achieve higher rankings in search engine results pages and grow your online presence.

If you need help with your SEO strategy, Zookri is here to help. Contact us today to learn more.